Adapting to this short-term but lasting ‘new normal’ has been challenging. In the world of EdTech, marketers have played a critical role in helping their companies and customers to cope with unprecedented macro shifts.
The EdTech marketing budgets across verticals and revenue ranges represented 8.3% of revenue in 2020. This decrease took us by surprise, especially when comparing this figure with those seen at publicly traded EdTech companies, which typically spend between 20% and 40% of their revenue on sales and marketing. Interestingly, only 25% of respondents declared to have reduced their marketing spending because of the pandemic – 41% said their budget remained stable, and 34% increased their spending under SaaS marketing agency.
As a result of the pandemic, the main focus for EdTech marketers in 2020 was:
- Acquiring new users
- Building brand value
- Retaining existing customers
We anticipated a different order with retaining existing customers as the top priority. Still, results showed a different trend and demonstrated that a significant % of EdTech startups saw opportunities to grow as the COVID-19 pandemic unfolded and continues to persist.
As an EdTech entrepreneur, you are well conscious of the identical provocation of selling to the K12 market. As difficult as it is, making a product that marks student requirements, authorizes teachers, and accomplishes administrative care is only half the conflict. Presenting schools and districts to your product and telling them to adopt and execute your technology solutions can be equally challenging under the EdTech marketing agency.
Your web page is a core part of your overall marketing and sales strategy and will be the first- place teachers and administrators turn to learn more about your product.
Features of EdTech:
EdTech companies include a clear, concise overview statement on their home page:
With the abundance of new EdTech products arriving at the plaza every day, instructors and administrators are progressively overwhelmed at the prospect of making decisions regarding what solutions are suitable for their school. The prominent EdTech companies make it urgently clear what their product does and its primary merits. As they manage their research and land on your page, make it very clear how your product can assist. If they are confused at the outset, they may not have the patience to read through more extended product intros, get frustrated, and ultimately move on to competitor sites.
EdTech companies produce product overview videos:
More than any other medium, Videos have the distinctive skill to associate with and encourage users. If you have a delicate product, putting together a 1 – 2 minute video that communicates the challenge that your product addresses how it operates won’t be challenging. It’s helpful conclusions, all in an imperative and visually engaging way. A reliable video takes the finest of your marketing messaging and covers it in an easily-absorbable, gracious package that you give to your users under the SaaS marketing agency.
EdTech company websites include a featured listing:
Telling viewers what your product does, how it operates, and what factors are included should constitute the core content of any EdTech site. But many companies do this poorly. The best sites do a great job presenting product features, giving viewers enough details to get a strong knowledge, but not so much that it reads like product confirmation. Elements are laid out brilliantly, and the design is not too artistic.
As educators and administrators evaluate your product, it’s precious for them to hear from others who have already worked with it. It lends credibility and helps address how well it works in an actual classroom environment. EdTech companies comprise case studies on their web page:
EdTech companies indicate the effectiveness of their products with correct data:
With limited school budgets, administrators are asked to make difficult decisions about what EdTech will spend. One of the most convincing contention for any product is to prove its success by presenting them with factual data under the EdTech marketing agency. These are results gathered by third parties over a large sample size when possible.
EdTech company websites comprise clear calls to act:
As with any good marketing web page, it’s the most proper application to have clear calls to work throughout your web page. Generally, at the bottom of most web pages, good calls to act cover a large, important button along with a short message of encouragement. Give users an idea of the next step if they are interested in your product.
When new subscribers are introduced to your product, they want consolation that your company is renowned and dependable. One of the significant manner to lend reliability is to communicate any association your company has with more recognized brands. EdTech companies lend trustworthiness by covering brand associations:
EdTech companies prove their expertise with well-formulated content:
Instructure wants to know that your company has solid, well-founded expertise in educational theory and that your skill serves as the basis for your product. One of the best ways to prove your knowledge is through thoughtful, timely, and insightful articles posted directly to your site. This content not only helps to establish your team’s credibility but also serves as an invaluable lead-generation tool.
EdTech companies publish getting started guides to their site:
Here is one feature that can have immediate benefits and that not enough EdTech companies are taking advantage of – create downloadable resource guides for your product. You make it easy for educators to share your product and its benefits with their peers by doing so.